In this day and age, we’re all familiar with the power of certain brands. Coca-Cola, Disney, McDonald’s – these are all easily recognizable entities! Companies are more aware than ever of the power of branding and they spend big bucks to make the most of this marketing strategy. Why? Because when people are familiar with your brand, they are more likely to be comfortable with the new products and services you put out.
Did you know that you can also use the power of branding in your personal career? It’s true! Branding is not just for large companies – even individuals can reap the benefits of this tactic in a few simple – but incredibly meaningful- ways. Read on to learn how personal branding can help you skyrocket your career.
Branding can help you achieve the career of your dreams. When you start branding yourself, you’ll want to keep in mind the work that you would really love to be doing. If you keep your ideal client or project in mind and portray yourself in such a way that conveys you’re the perfect person for the job, that’s branding at work. Don’t flip flop around to get every project that comes your way – branding absolutely must be consistent to be effective in the long term. Not to mention, you’ll be happier as a result when you’re consistently doing work you really enjoy!
Branding can help you position yourself as an expert. Blogging, social media, consulting, and other info-share projects are all powerful tools for positioning yourself as an expert in your field or industry. Also, many of these systems are incredibly easy and inexpensive to get started with. While each takes ongoing effort, it’s well worth it to share your expertise and position yourself as the go-to for your niche.
Branding can help you stand out from your competitors. As effective and useful as it is, not everyone is branding themselves effectively in the workforce. In fact, it’s safe to say that most aren’t. If you go the extra mile to hone your reputation, you’ll absolutely see rewards. Think about it this way – would you pay more attention to a unique wood business card or to one that’s printed on plain white paper? Again – branding at work.
In order to brand yourself effectively, you’ll need to determine exactly what kind of work you want to be doing and what skills you have to offer. When you identify these two aspects of your career, you’ll be able to communicate what you’re all about in a way that resonates with those you should be working with. In short, highlight the ways you are perfect for the work you want to be doing – and what you have to offer that others don’t.
About the Author
Kylie Worthington is the co-founder and creative director for Grow Your Green Business, a green marketing agency that specializes in online promotion for eco-friendly and natural health businesses.